Marketing

Marketing - Overview
Details: Evosus Marketing manages Leads using two marketing phases, using automated Campaign Streams, and provides for Marketing List Generation. This guid...
Tue, 2 Oct, 2018 at 1:28 PM
Marketing Interest - Overview
Details: Use marketing interests to link a lead and their purchases to a specific interest. For example, when a customer interested in barbecues comes into...
Tue, 2 Oct, 2018 at 1:35 PM
Lead Acquisition
Introduction The start of the acquisition process is typically the selection of a Creative designed to both attract potential customer ...
Tue, 2 Oct, 2018 at 1:54 PM
Lead Conversion
Details: Lead Conversion is the process that converts a Lead into a Customer (D-F). It differs from the Lead Acquisition phase because it targets Leads ...
Tue, 2 Oct, 2018 at 3:49 PM
Marketing List Generation
Details: Marketing List is a list of database records – specifically names and contact information. It might be Customers, it might be Leads, it might be C...
Tue, 2 Oct, 2018 at 3:57 PM
Discounts v. Sales Promotions V. Offers: Which should I choose?
Details: While all three can offer a price reduction, the respective advantages are: #1 Offers: are always associated to a given Marketing Campaign and af...
Wed, 3 Oct, 2018 at 8:27 AM
Connecting Evosus Marketing to Email
Details: In order to use Outlook email seamlessly with Evosus Marketing, there are a few more setup tasks to consider. There are two ways to send an email ...
Wed, 3 Oct, 2018 at 9:27 AM
HTML File Does Not Display in Creative
Issue: You created an Auto-email creative, and attached your HTML file, but it will not display, and you receive the message "This program cannot disp...
Wed, 3 Oct, 2018 at 10:27 AM
Item Discount Groups
Related Video Content: In this video you’ll learn how to setup and manage Item Discount Groups and how this feature can be used to implement your pricin...
Wed, 3 Oct, 2018 at 10:58 AM
Dealing With Lost Leads
Details: Sometimes leads don't purchase product at your store. When that happens, you need to decide what to do with the lead. Do you want them to sta...
Thu, 7 Mar, 2019 at 12:18 PM